The corporate portrait is an important addition to a company communications portfolio. It is an opportunity to add personality to a websites online profiles page, press releases and other marketing media. Creating a competitive edge utilising the best presentation, a professional photographer is ideally suited for the task of producing consistent quality. Often on location photo sessions the privacy from office distractions or attention from colleagues creates a beneficial calming effect for each member of staff, enabling them to relax in front of the camera, which in turn produces better image results more efficiently. This method also reduces the time each person is away from their office minimising the impact of the portrait photography session on the business day.
Although it is best to set aside a room large enough to accommodate the largest group photograph, consideration should be given to a choice of plain interior or an external view of the city or Corporate headquarters. By avoiding dress with a current fashion statement, the resulting images will have a longer usability. The final jpeg or tiff files can be processed with any blemishes removed to give a client the desired end image.
The consistency and quality of the final corporate portrait relies on a highly disciplined approach with the skill and the commercial awareness of an experienced professional photographer.